Hy-Vee launching new monthly event to support senior health and wellness

Pharmacists and dietitians will provide timely information at Hy-Vee Senior Wellness Day
Published: Sep. 15, 2026 at 10:05 AM CDT

WAUSAU, Wis. (WSAW) - Hy-Vee stores are introducing Senior Wellness Day, a new monthly event to support local seniors by providing them with information from the company’s health and wellness experts.

During each Senior Wellness Day event, Hy-Vee’s registered pharmacists and dietitians will provide information about health topics including vaccines, staying healthy during flu season and enrolling for health insurance.

Senior Wellness Day attendees 60 or older can receive a $5 Balanced Plate breakfast, free coffee and 10% off vitamins, among other offers.

Hy-Vee’s Senior Wellness Day will be held from 7:30 to 9:30 a.m. on the third Wednesday of every month, starting Sept. 16. Hy-Vee locations that feature both a pharmacy and hot food service will host Senior Wellness Day at the Market Grille inside the store.

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