A blue accessory could be the key to keeping students safe at UW-Stevens Point.
Eric Duffey was just 21 when he drowned in the Wisconsin River after celebrating his birthday with friends. Police say the UWSP student had been walking alone right before his death. The "Bring A Buddy" bracelet campaign is in honor of him.
"You just look down and see [the bracelet] as a reminder that Eric is holding your hand," says David Boardman, Vice President of the Student Government Association at the university.
The bracelets are the brainchild of Duffey's parents Joan and Daren, as well as the Student Government Association. Joan says she simply wants to make sure this never happens again.
The bracelet says "bring a buddy" to remind students, but also has the phone number of a cab company written on them if they need a ride home.
More than 3,000 have already been distributed and the SGA hopes that other schools in the UW system will take part as well.
For more information you can contact the Student Government Association at 715-346-4592.