WAUSAU, Wis. (WSAW)-- Even subzero temperatures couldn't keep shoppers away the weekend before Christmas.
"It's Wisconsin. It's always cold,” explained Mark and Elaine Patridge while shopping the Wausau Center Mall Sunday.
But other business owners believe since there is one more Saturday before December 25 some shoppers chose to stay home.
"It's been a little soft. They're is no doubt that we have been impacted by the weather. And that's just how it is in business. We live and die by the weather,” said owner of the Almond Tree, Kristi Polzin.
The National Retail Federation dubbed Dec. 17 at “Super Saturday”. A NRF survey stated more people said they would be shopping Dec. 17 than the Thanksgiving Weekend.
But for those a little behind on Christmas shopping the weather wasn't going to stand in their way.
"It didn't bother me. I just had to get it done,” explained shopper Markki Farmer.
And Farmer wasn't the only one.
"It was definitely a busy weekend. We thought it might be slow because of the weather but, it was continuously busy,” said Nicole Chickering, owner of Nicole's Boutique in downtown Wausau.
The NRF survey showed of gifts purchased clothing an accessories top the list at 50 percent. Thirty-six percent of gift shoppers intent to purchase are not surprisingly-- toys.