American Family to take over 'Miller' Park naming rights

Published: Jan. 22, 2019 at 10:47 AM CST
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The Milwaukee Brewers have played their home games in Miller Park since it opened in 2001, but the stadium's name will change after the 2020 season thanks to a naming rights deal with American Family Insurance.

An official statement from MillerCoors confirmed the name change Tuesday morning.

The statement reads:

"Twenty years ago our company stepped forward to help keep the Brewers in Brew City USA, a move that built on our longstanding relationship with the team and our commitment to Wisconsin - whether that’s at Packers and Bucks games, at Summerfest and the State Fair or in backyards and beer bars. Late last year another Wisconsin company, American Family Insurance, proactively pitched the Brewers an incredibly rich offer for the future naming rights to Miller Park, and we’re proud to welcome American Family to the family we’ve been part of for generations. While the name on the stadium will change after the 2020 season, we fully expect Brewers fans inside and outside the stadium will continue to celebrate every home run and every strike out with one of our beloved brands."

MillerCoors purchased the naming rights to the stadium before it opened in 1996. The $40 million deal lasts through 2020. A company spokesperson says, despite the name change, Miller products will remain a staple at the ball park for years to come.

The Brewers are holding a press conference at 2 p.m. Tuesday. They are expected to release more details on the naming rights change.

NewsChannel 7 plans to livestream the press conference on Facebook.