Iola Car Show speciality plates now available

PREVIOUS COVERAGE: Over 2,300 vehicles are featured at the event which concludes Saturday
Published: Jun. 9, 2026 at 1:36 PM CDT|Updated: 2 hours ago

MADISON, Wis. (WSAW) - The Wisconsin DMV is now offering specialty license plates featuring the Iola Car Show.

The Iola Car Show and Swap Meet has been held annually for more than 50 years. It serves as a fundraiser for approximately 120 non-profit, civic and community organizations. Annual attendance of the show is around 120,000 participants and has an economic impact of more than $30 million annually. The show has issued more than $10 million in direct funding to volunteer organizations.

Iola Car Show special license plates launch June 9
Iola Car Show special license plates launch June 9(Iola Car Show)

The donation that is required with this license plate will go toward the organization’s overall charitable contributions.

The fees for this special license plate include:

  • $25 contribution to the organization. The donation may be tax deductible.
  • A one-time $15 issuance fee.
  • Plates may be personalized for an additional $15 fee each year.
  • The regular vehicle registration fee (which may include wheel tax, if applicable).

Specialty plates and regular license plates can be ordered and renewed online at wisconsindmv.gov

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