BSN SPORTS acquires the Eastbay Team Sales Business from Foot Locker Retail, Inc.

Eastbay
Eastbay(Eastbay)
Published: Jun. 27, 2022 at 10:39 AM CDT
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DALLAS (WSAW) - BSN SPORTS announced Monday it has entered into an agreement to acquire substantially all of the assets of the Eastbay Team Sales business from Foot Locker Retail, Inc., a subsidiary of Foot Locker, Inc.

A spokesperson from Footlocker explained Team Sales, which is a division of Eastbay under Foot Locker Retail, Inc. -- is specific to the business which handles custom uniforms, jerseys and equipment.

According to a news release, BSN SPORTS is one of the largest direct marketers and distributors of sporting goods, footwear, apparel and branding to the school and league markets and a division of Varsity Brands.

“We are excited that the employees of Eastbay Team Sales will be joining the BSN SPORTS family, which is dedicated exclusively to serving athletes, athletic directors and coaches who impact more lives in a year than most people do in a lifetime. This dedicated approach means that our new Sales Professionals will benefit from the best and broadest inventory selection, leading design and customization tools and support resources as they deliver the stellar service experience all customers deserve. We welcome the Eastbay Team employees to the BSN SPORTS family and look forward to a productive and rewarding integration of our teams headed into the 2022-2023 school year,” said Terry Babilla, President of BSN SPORTS.

According to a news release, the Team Sales business has historically accounted for less than 1% of Foot Locker’s annual consolidated sales. The transaction is expected to close in the coming weeks and terms were not disclosed.

Foot Locker also announced it will fully consolidate the Eastbay.com retail website into the Champs Sports banner, completing the integration of those two banners that began in 2019.

Eastbay was founded in 1980 to meet the performance needs of local high school and college athletes in central Wisconsin. Foot Locker, Inc. purchased Eastbay in 1997.

Dallas-based BSN SPORTS is a manufacturer and distributor of sporting goods apparel and equipment. It has more than 3,000 employees. It was founded in 1972.

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