Your Town Marshfield: Dairy Fest ‘Reverse Parade’ has still floats, moving people

Updated: Jun. 5, 2021 at 5:27 PM CDT
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MARSHFIELD, Wis. (WSAW) -Marshfield’s annual Dairy Fest looked different this year with a ‘reverse parade.’

President of Marshfield Area Chamber of Commerce and Industry, Scott Larson, said the change of style was due to the pandemic.

“Obviously given the public health situation we had to make some significant modifications,” Larson said. “This year has some modifications, but it’s still close to be as normal as what people have expected over the last 39 years.”

The parade had all the characteristics of a normal parade... food, music and laughter, but the flow of traffic was different.

“Instead of a normal parade where the floats drive by and you stand along the street and watch everything going by, it’s the exact opposite,” Larson explained. “The floats are stationary on Central Avenue and the people are walking by the floats.”

This year’s 40th annual Dairy Fest is themed “Legendairy.” Larson said the them pays tribute to the amount of dairy that is produced in the state.

“Dairy Fest is meant to pay tribute to the dairy industry that’s such a strong part of our economy here in Marshfield and the central Wisconsin area,” Larson explained, “so what better way to talk about dairy being a legend and dairy being “legendairy.”

The parade concluded with dairy tastings and more in the Wenzel Family Plaza.

“There will be entertainment, kids games and inflatables,” Larson said. “We have samplings of agriproducts, meaning dairy, dairy, beef, cheese. So, a lot of different things for different folks.”

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