Your Town Marshfield: New businesses pave the way for entrepreneurs downtown

Most of the new owners are locals that have lived in town for years. Kaelie Gomez, the executive director for Main Street Marshfield said the drive from community members to make their hometown better is what makes the downtown area so successful.
Updated: Jun. 2, 2021 at 11:59 AM CDT
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MARSHFIELD, Wis. (WSAW) - The downtown Marshfield area has seen a burst of new business in recent years. And while the city does of have quite a bit of history, the new shops are welcomed addition.

Bleu Plate Deli and Good Day Sunshine Records were two of the biggest additions in 2020. Uptown Coffee and the Wenzel Family Plaza opened the year before. Most of the new owners are locals. Kaelie Gomez, the executive director for Main Street Marshfield said the drive from community members to make their hometown better is what makes the downtown area so successful.

The businesses have worked to keep the history of their new spaces intact. Awnings, original wood, and furnishings can be found throughout the establishments.

“You just love being surprised. Because you have an idea of what a building is supposed to be or going to be and then someone comes in and shakes it up and shares their vision and that makes this downtown community so much fun,” she said.

Over the last year, the businesses have also worked together to create a collaborative environment that welcomes all. Gomez said that openness is already paving the way for more entrepreneurs to set up shop.

“Everything down here is an ecosystem that plays off of each other all the time and it’s a really beautiful thing when you start seeing those layers and those levels build into something that is obviously a revitalization and redevelopment,” Gomez said.

Off the Matt Yoga is set to open its doors downtown this summer on S Central Ave. Main Street Marshfield said more additions are also in the works.

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