It's a billion dollar industry that brings hundreds of people to Wisconsin every year, golf.

That's according to a new Wisconsin Golf Economy Report.

At Riverview Golf Course near Antigo, nearly one hundred people make their way to the course each day.

The owner and manager says that means more money for his business.

"The walk-in trade is what turns the cash over during the season," says Joe Kretz, owner of Riverview Golf Course.

He says renting golf carts and clubs adds to the revenue.

Over the last couple of years, he's noticed more people coming out to play, and says it's been busier during the week, than on weekends, because of the weather.