AT&T Wisconsin is urging all drivers to pledge never to text and drive, with a special focus throughout the summer months between Memorial Day and Labor Day. That time is known as the 100 Deadliest Days on the roads for teen drivers.
AT&T is joining more than 200 other organizations to sponsor the "It Can Wait" campaign to end texting and driving, asking you to sign a promise you won't put your own life and other lives in danger by texting behind the wheel.
Taking the pledge is easy: Visit any of the company’s retail locations to take the pledge on an AT&T tablet or take the pledge online
from your own smartphone, tablet or computer.
The “It Can Wait” public awareness campaign is focused on a simple, powerful message: No text is worth dying for.
More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, according to the National Safety Council.
Drivers who text while driving are 23 times more likely to be in an accident.
“Our goal is to save lives,” said Scott T. VanderSanden, president, AT&T Wisconsin. “We want to spread the word about how deadly a single text can be and encourage all Wisconsin residents to pledge never to text and drive.”
Nearly half of commuters self-reported texting while driving in a recent poll sponsored by AT&T3, and 43% of those who did called it a habit.
The problem has gotten worse. 6 in 10 commuters say they never texted while driving three years ago.