The Elf on the Shelf Becoming Nationwide Phenomenon

By: Liz Hayes Email
By: Liz Hayes Email

If you and your family love the Elf on the Shelf tradition, but have ever woken up in a panic in the middle of the night (or worse yet, the next morning) because you realized you forgot to move your elf to a new location...

The thought of having to explain to your kids why the elf didn't move can cause sheer terror! is a service that will send a reminder each day (at a time determined by the user) to move your elf.

Avoid the scramble to make up a crazy story to explain it to your kids!

'Tis the season of great holiday traditions, and there's one that is capturing the magic of Christmas across the country.

The Elf on the Shelf is a popular Christmas story and game, and it's one that's helping little ones stay on Santa's nice list.

The Elf on the Shelf is a scout elf, who's been sent down from the North Pole to keep eye on little boys and little girls and help Santa keep track of who's been naughty and who's been nice.

Then, each night, he flies back to Santa and gives his report before returning home in a different location throughout the house to keep his watch. Children aren't allowed to touch the elf, or he will lose his magic.

Santa's helpers are popping up in more and more homes across the country, like Stephanie Knapkavage's.

"The elf comes to us on St. Nick's night and then every night he goes back and tells how good or bad my two little boys have been," she said.

Knapkavage says her elf, Twinkle, is very mischievous.

"Last night he made a zip line from our chandelier all the way to our Christmas tree and he just helps himself to anything he finds in the house," she laughed.

Her two young boys, ages 2 and 6, are enchanted by Twinkle's magic.

"They love it," she said. "It gets them out of bed right away in the morning because they have to see what their naughty elf has done."

Gina Schroeder, co-owner of Schroeder's Gifts in Antigo, has The Elf on the Shelf up for adoption at her store.

"It's been just a huge phenomenon and it's very popular and growing in popularity," Schroeder said.

Customers have been coming in daily, hoping to adopt an elf of their own and infuse a little Christmas magic in their home.

Shipments of the popular toy tripled this year compared to last.

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