GREEN BAY, Wis. (AP) -- A nonprofit group with a history of provocative takes on food is preparing a billboard in the heart of dairy country about the dangers of eating cheese.
The Physicians Committee for Responsible Medicine is sponsoring a billboard showing the Grim Reaper wearing a cheesehead hat with the message "Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium."
WBAY-TV reports the billboard is scheduled to go up Monday in De Pere on the way to Lambeau Field.
The Washington-based group, which supports a vegetarian diet, says it's a way to educate people about the harmful effects of eating cheese.
It also asked Green Bay Mayor Jim Schmitt to put a warning label on high-fat, cheesy food at Lambeau Field. Schmitt tells the station he finds it all "kind of silly."
Physicians Committee for Responsible Medicine: http://bit.ly/pSR2vg