A man with prosthetic legs, a woman with throat cancer, and a child with asthma are all featured in a new $54 million anti-smoking ad campaign from the Centers for Disease Control and Prevention.
The campaign, "Tips From Former Smokers" aims to encourage smokers to quit and prevent young people from picking up the habit by telling the stories of real people who've had devastating health effects caused by smoking.
Along with the disturbing images, the ads provide encouragement for smokers to quit and offer information on how to do so.
The coordinator of the Central Wisconsin Tobacco Free Coalition is hopeful the ads will be strong enough to send the message to not smoke.
"We're happy to have this campaign going on," said Dot Kalmon. "We know it's just a drop in the bucket of what the tobacco companies spend, but we're at least getting the message out there that there is no good tobacco product."
According to the CDC, nearly one in five adults smoke, and about 1,000 people under 18 begin smoking every day.
Each year, cigarette smoking costs the U.S. more than $193 billion in lost productivity and health care expenditures.
The ads will run in print, radio, television and online across the country for twelve weeks beginning Monday.
Smokers in Wisconsin can call 1-800-Quit-Now for information on how to quit.