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Sporting a New Fashion

By: Paige Lambrecht
By: Paige Lambrecht

It may not express anger over government policy or a desire for peace, but the designers are calling it a protest shirt nonetheless and designer Laurie Gerhards says they're protesting all the construction.

"It's something that I wanted to do for a long time, ‘cause when you drive through road construction, you sit there for 10, 15 minutes and you see the sign that says End Road Work and they just don't seem to do it!"

Since Laurie is a graphic designer, she had the ability to turn her idea for a t-shirt into a reality, so she sought out her friend and president of Envision Marketing in Wausau, Pat McMurtrie.

"And Laurie came to me with this idea and said, what do you think? Can we do this, can we make this work? I said sure, let's try it,” says Pat.

Laurie and Pat will be selling their t-shirts for $10 at the Wisconsin Valley Fair this week, and since many people are fed up with orange cones and closed roads, Pat thinks there will be a big market for this type of apparel.

Not everyone takes the construction so lightly. John Jess with the city's Public Works Department says he understands the "end road work now" t-shirts are supposed to be fun, but says if it weren't for the construction, people would be making shirts that said "fill potholes now."