You hear him on 94.7 and 99.9 The Valley, and you can hear him on WDEZ. But you've heard a lot more of Terry Stevens' work than you even realize.
A lot of the creative ads you hear on Wausau’s Midwest stations for local businesses come straight from Terry's creative mind. And his writing has received some recent accolades, winning a first place award from the Wisconsin Broadcasters Association.
He says he spends about half his days writings scripts for local businesses, and says he's found a winning formula. "The philosophy I tend to follow is start as whacked out as you can”, said Stevens. “Because you can always reel it back."
And while the creativity comes easily for Stevens, he says he's definitely worked his way to where he is today, starting off as a station mascot in Cincinnati. “During the hottest summer on record in the 90s I wore a gigantic thick fuzzy bumble bee suit”, he said.
But he worked his way through the ranks, eventually landing a management job in Wausa, even if it did mean giving up just a little of his creative edge. “I was this long haired, crazy looking dude who looks like he just stepped off the tour bus with Metallica”, he said. “Midwest stopped hiring over the phone after that."
But whether he's working the keyboard or the microphone, Stevens says he's doing what he loves. "I consider myself very fortunate and blessed to be able to do this, to live that dream and create and write and have fun for a living”, he said. “There aren't a lot of gigs like that, and I feel very fortunate to have one.”