Choose the word or set of words that, when inserted in the sentence, best fits the meaning of the sentence as a whole. 

Sylvia's employer considered her advertising campaign to be ------- yet -------: Sylvia's ideas were new and creative but were not appropriate for the client's product.

1.   novel . . inapt
2.   irrelevant . . modest
3.   lengthy . . compelling
4.   fresh . . original
5.   marginal . . partial