NEW YORK (AP) -- There's extensive evidence that pigs are as smart and sociable as dogs. Yet one species is afforded affection and respect; the other faces mass slaughter en route to becoming bacon, ham and pork chops.
Seeking to capitalize on that discrepancy, animal-welfare advocates are launching a campaign called The Someone Project that aims to highlight research depicting pigs, chickens, cows and other farm animals as more intelligent and emotionally complex than commonly believed. The hope is that more people might view these animals with the same empathy that they view dogs, cats, elephants, great apes and dolphins.
The goals of the project are twofold -- to build broader public support for humane treatment of farm animals and to boost the ranks of Americans who choose not to eat meat.
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