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Ag Technology Featured at National Farmers Convention in Wis. Dells

By: WSAW Staff Email
By: WSAW Staff Email

Jan. 28, 2014 (Wisconsin Dells, Wis.) — At National Farmers Convention 2014 in Wisconsin Dells, Wis., Monday, agriculture technology came on the scene in three major ways.

Cattle marketers from Nexus Marketing introduced a new smart phone app featuring a reverse break-even production cost calculator that easily helps producers identify what they can pay for feeders. The smartphone and tablet application also features fed cattle cost of gain and compound interest calculators, as well as futures prices and weather.

The role of cloud and mobile computing in agriculture was featured in the opening session of the organization’s annual ag business meeting. Presenters from Farmeron spoke about how cloud computing will become the new alternative to personal computers and on-premise software for farmers. Dave Saunders, Farmeron, vice president for business development, talked about the changing role of technology on ag operations.

He said farmer cloud computing will become the norm for producers, because of the benefits of continual software updates, automatic backups of files, data sharing and analytics. “Smartphones and tablets have overtaken laptops and desktops in popularity, therefore applications are supplanting PC software as the go-to solution for producers,” said Saunders. Ag apps are growing fast and that means massive implications for workflow and processes Saunders said.

Sharing data derived from herd management software, soil sensors and other sensing devices can deliver real-time information directly to producers’ smartphones and tablets. And that right in the field and barn, right now approach will become the norm in the industry.

BouMatic’s Kelsey Fink focused on overall industry trends toward automation and robotics in dairying. She outlined issues today’s dairy producers face, including animal management, markets and labor management, along with social media and consumer issues.

National Farmers annual convention and business meeting is in Wisconsin Dells, National Farmers runs through Wednesday. National Farmers is a group marketing and price negotiation organization for the nation’s farmers and ranchers.


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