The National Restaurant Association Show in Chicago is one of the largest food shows in the world. Each year it attracts thousands of restaurant owners and food company employees to the Windy City in order to explore the latest restaurant trends.
This year, Wisconsin products were featured prominently. More than a dozen Wisconsin companies had displays at the show. The goal for many of them was to raise awareness about the variety of products The Badger State has to offer.
One of the largest displays at the show came from the Wisconsin Milk Marketing Board. They had many cheese and dairy producers from around the state showing off their best products. As with many of the other items on display at the show, it is all about demonstrating the quality of Wisconsin products, a task the Milk Marketing Board says has been going well.
For other companies, like Nueske’s Applewood Smoked Meats based in Wittenberg, the show is an opportunity to present on a global scale
“You get to be on a big stage. You have a lot of people you wouldn’t get to see otherwise.” Says Vice President Tanya Nueske.
While Chicago may be a city known for its food, Wisconsin made it clear at the show that they play a major role in the nations food market.
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