Wisconsin Cranberry Industry Attracts Chinese Buyers

By: Associated Press Email
By: Associated Press Email

Wisconsin officials are turning to Chinese buyers to take a bite out of the state's overgrown cranberry crop.

The state Department of Agriculture, Trade and Consumer Protection hosted a group of potential buyers from China this past week to talk to local farmers and tour facilities, according to a Stevens Point newspaper. Industry leaders are hoping to expand the reach of Wisconsin's harvest as overproduction of the fruit causes prices to drop.

A Wisconsin international trade representative says the department wants to increase awareness of cranberries among Chinese consumers. The Chinese professionals represented businesses in China's e-commerce, wellness, retail and magazine industries.

The U.S. Agriculture Department projects Wisconsin will produce 5.4 million barrels of cranberries in 2014. That's more than 60 percent of the nation's total cranberry production.


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