Group Health Cooperative, GHC, is one of 13 insurers authorized to start selling insurance on the Affordable Care Act's Health Insurance Marketplace in Wisconsin October 1st.
GHC sees an opportunity in Obamacare.
They've launched a media blitz, to try to get people to turn to their website for simple, info about the confusing topic of health care reform.
"This stuff...it's complicated. It's very complicated. We're hearing that from patients, from consumers, certainly from our providers,” explains Kevin Hayden of GHC.
They hope those who turn to their website for information, turn to them to be their insurer and provider.
"We're hoping the information campaign we're putting forward helps people make great choices. if they wanna partner with GHC...awesome! If they don't and they've been educated? , we feel that's part of our mission as well”, explains Hayden.
For more information on healthcare reform from GHC's website click here.
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