With Labor Day comes time to pack a cooler with beer and food, head to the lake and enjoy the last bits of summer.
However, more people are rushing to a winery, according to a local winery owner.
Mountain Bay Winery in Hatley, Wis. was started three years ago, but its owner said wine in Wisconsin is booming.
Nicholas McGinn, co-owner of Mountain Bay Winery, said they sell 280-300 bottles a week, and right now is the best the wine business has ever been in Wisconsin.
The demand surprises the owners since he said Hatley seemed to be a big beer community when him and his wife first opened the winery.
"We started with small batch wines," McGinn said. "We couldn't keep up. This year we had to shut down for six weeks just to get caught up and produce more."
The winery has made more than 106 different flavors, some being rhubarb, strawberry kiwi, raspberry and even watermelon.
Producing wine right now is more important than ever before because with the end of summer nearing comes the biggest season for wine makers: fall.
"It's our busy time because all the harvest and all the fruits coming in," McGinn said. "We're picking and pressing nonstop. There's no rest for the wicked from now until November."
why the sudden surge of wine drinkers? McGinn said he doesn't know exactly why more and more Wisconsinites are clinging glasses instead of cans, but the season could be a reason.
McGinn said people drink more wine in the fall because they tend to stay home more often and share a bottle.
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