WSAW NewsChannel 7  | Central WI, Wausau, Rhinelander  |  News, Weather, Sports

Fresh Snow Means Big Bucks For Area Businesses

By: Al Knox - Email
By: Al Knox - Email

Most of us probably didn't think we'd have to get our snow blowers and shovels out again in mid-March. But, there are some who welcome the almost-spring-time snow with open arms.

While many people may dread another snow storm, especially after the winter weather we've had, some people say bring it on and couldn’t be happier each time they see fresh snow in the forecast.

This couldn’t be truer for Ace Hardware in Weston. The winter months mean big business for them and their disappearing stock is proof. Already they've sold more than 50 snow blowers this winter alone. That’s a number managers say is a lot for just a couple-month period.

Equipment Sales Manager, Terry Artis, says sales have skyrocketed recently.

"We sold one as early as yesterday. Somebody came in here and heard about the storm that’s on the way. The snow blower they had pretty much died. We certainly enjoy snowstorms. Not only snow blowers, shovels, ice melt, ice chippers all that kind of stuff is a huge hit too."

Artis says that last part is where they've really seen success this year. They have sold hundreds of bags of salt and ice remover. The store is seeing record sales this year when it comes to those types of products.

All this anticipated snow doesn’t sit as well with travelers, or people just trying to get to work though. The Wisconsin State Patrol says they often see travelers driving way too fast in these late season storms.

Travis Wanless, a Sergeant with the Wisconsin State Patrol says people need to be extra attention on roadways. "It will be real unpredictable right now. Air temps are real close to the freezing mark. You may be on a wet strip and it can very easily ice up and cause some very slippery spots," says Wanless.

If you do plan to travel, you should give yourself extra time to get where you are going. The state patrol also says people need to give themselves extra space between their vehicle and others while on the roads.


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