Shoppers headed to the stores to pick up some last minute gifts.
They were looking for everything from pajamas and gift cards to anything they could find last minute.
Some people postponed their shopping and waited to get started until these last few days before the holiday.
"I just couldn't get motivated," says Janice Swinford from Plover.
The lines stretched out long all day while the cashiers busily checked out customers.
One shopper had a message for all those hitting the stores.
"Merry Christmas everybody," says Emma Becker from Weston.
Some stores are open 24 hours a day through Christmas Eve to help shoppers get all their items on their lists.
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to firstname.lastname@example.org.
Please provide detailed information.
All comments must adhere to the WSAW.com discussion rules.