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Selling Your Home In Winter - Buyers Are More Motivated


This winter weather can make normal everyday tasks difficult, but trying to do something that's already difficult in and of itself on top of the messy weather is another thing most would dread. Winter seems like the least ideal time to sell your home, but sometimes you don't have a choice. One local broker gave some tips on how to sell your home during the holiday season.

Glen Mohs of Coldwell Banking are selling a Victorian home built in 1905 in Wausau with has asking price of just under 200 thousand dollars. Mohs said setting the right price is key to selling your home.

"If you're not getting any showings on your house," said Mohs, "chances are you're over priced because the average consumer is aware with the internet. They can search all of the websites and they know what the competition is before they even contact a realtor."

Once you get that price set there are a few things Mohs recommended. Try having an estate sale like this home to get people in simply to look around, which can be harder to do in the winter months. You can then leave the home with an open floor plan but he suggested staging. If you are going to keep your own possessions in the home or even decorate for the holidays Mohs said to keep it simple to allow the buyer to envision their own things in the home. He added one positive to selling in the winter is the type of buyers in the market.

"They're looking to buy now. They're not looking to buy in spring, otherwise they would wait until spring to buy, they're looking to buy now. By the amount of calls that we receive daily, even this week in our office, we receive numerous calls for people that are wanting to buy," said Mohs

Sales in the winter generally are lower due to a lack of homes on the market, he added, but lack of competition can make it easier for your home to be the best buy on the market. Still, April through June generally is the best time to put your home up for sale, but Mohs said anytime the market is in good shape is a good time to sell.


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