The temperatures may have been mild this summer, but business in the Northwoods has been anything but.
"Inventory is leaving shelves. We've got a ton of people staying in hotels, and we've got a lot of really great visitors coming to this area," Minocqua Area Chamber of Commerce Executive Director Krystal Westfahl said. "It means our economy does that much better."
Towns such as Minocqua have seen an economic boom, as people have been drawn into the area.
"Tourism is up, the lakes are full of boaters, the hotels are full of people, and the town has really seen a little bit of a boom. It's fantastic," Westfahl said.
Some of those tourists are coming from other states.
"I think more and more people from downstate, from the upper Illinois area, even from Michigan and now into Minnesota are now starting to experience Minocqua," Pointe Hotel and Suites General Manager Buck Drossart said. "They like what they see and they like what they do."
Even as fall lurks just around the corner, many in the Northwoods are looking forward to this boom continuing.
"When the fall weather cools down a little bit, and the trees start changing colors, it becomes absolutely gorgeous up here and people still flock here," Drossart said.
"We are truly a tourist community. And a gem in the Northwoods for people to come and visit," Westfahl said.
Soon, temperatures will cool off even further. But if this summer's boom in the Northwoods is any indication, business owners may have very little to worry about.