Movie Theatre Seeks Public Help in Funding Digital Conversion

Movie theatres nationwide are being forced to convert their projection systems from traditional film reels to an all-digital computer based download system. While it provides better picture and less work for movie projectionists, it comes at a tremendous expense.

Many Hollywood studios are no longer distributing their movies on film. That is forcing smaller movie houses like The Broadway Theatre in Medford to spend upwards of $200,000 to convert their projection rooms or face no longer being able to access first-run movies.

"We are a little unique in that we just took over here in 2011. We haven't built up enough equity in the business to take on the expense of the $200,000 it would take to do the whole facility." says Broadway Theatre owner Dave Fleegel.

The daunting expense is what has led Fleegel and other movie theatre owners nationwide to start fund raising campaigns on the website It is a website where people can solicit donations to fund a project or charitable endeavor. While it could be the thing that saves the theatre, the catch is that unless Broadway Theatre can meet their goal of raising $70,000, they won't get any of the funding.

Fleegel remains optimistic that he will reach his goal. With 21 days left, he has already raised nearly $30,000.

If you are interested in contributing to the fund or would like to check out the fund raising page you can click this link. click this link.

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to
Please provide detailed information.
All comments must adhere to the discussion rules.

powered by Disqus
WSAW-TV 1114 Grand Ave. Wausau, WI 54403
Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 254835791 -
Gray Television, Inc.