Rib Mountain State park has more visitors thanks to its new road and adjacent walking path.
Rib Mountain, which is technically a hill, is Wisconsin's fourth highest formation and one of North Central Wisconsin's most popular destinations.
"We think it's really beautiful," said Bryn Sutherland, who was visiting the park Tuesday afternoon.
A year and a half ago, construction of a new road and adjacent walking path wrapped up, and outdoor enthusiasts took notice.
"We have not heard one negative comment," said William Bursaw, the park's manager.
This past April the park recorded 12,000 visitors, that's 3,500 more than the previous April.
The park has exceptional views, an observation tower, an amphitheater and about 15 miles of trails.
"A lot of people are using the park which is really wonderful," Bursaw said.
More upgrades are on the way, including converting the old campground into an updated picnic area.
Anyone who hasn't visited the park can do so for free this Sunday.