MSTC to offer Social Media Marketing class

By: WSAW Staff
By: WSAW Staff

(Press Release) Social media has quickly elevated to a prominent place in the daily consciousness of many. Mid-State Technical College (MSTC) will offer a cutting edge Social Media Marketing class this January to help small business owners and people in marketing and technology roles incorporate social media into their marketing strategy. In fact, almost every employee in today’s business world is likely to engage in some form of social media and would consequently benefit from this dynamic tool for growing your business. This class is also a must for any student interested in owning their own business.

Classes will be offered on the Adams, Marshfield and Stevens Point campuses from 4:00 - 5:15 p.m. on Tuesdays and Thursdays via a computer conferencing format. Wisconsin Rapids has two classes available: 8:00 – 8:50 a.m. and 9:00 – 9:50 a.m., each on Mondays, Wednesdays, and Thursdays.

Using social media tools such as Facebook, YouTube, Twitter, LinkedIn, and more, Social Media Marketing presents the topic from a theoretical and strategic marketing perspective, far beyond the typical social characteristics associated with social media. Participants will explore different methodologies, integrate social media as part of a marketing campaign, explore the concept of viral marketing, review ethical and legal concerns, observe how organizations and individuals have successfully applied marketing to the social media platform, and examine its impact on return on investment.

For more information, contact an MSTC Career Coach at 1- 888.575.MSTC or stop by an MSTC campus office.

Individuals previously enrolled at MSTC can register online through MyMSTC.

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