Frisch Greenhouses in Antigo Celebrates 100 Years in Business

It can be difficult for small, family-owned businesses to stay afloat now that big brand stores are popping up everywhere, but one local shop has been able to taste sweet success for 100 years now.

"We all had to get out here and work and get our hands dirty," said Jean Frisch-Hubatch. "Yeah, get the green thumb going and working," added Jim Frisch.

The two are a fourth generation sibling duo continuing the successful business their family started back in 1914.

"I remember being in high school doing my first wedding bouquet," said Frisch-Hubatch. "I used to come out here and my dad would wire and tape and I'd put them together."

The business hasn't been slowing down as Frisch said their customers come here more than once two weeks out of the year in the spring. They come here year round."

Jim Draeger can attest to that. He's been a loyal customer for 30 to 40 years.

"They always say, oh he's here again because I come almost everyday," he said.

One of the special qualities that keeps people coming in is their product. Frisch said about 95% of their flowers they grow themselves. Their regulars said that makes a difference.

"They have the best flower selection and they've got a couple of certain varieties that nobody else has," said Draeger.

Frisch said the work is fun, but it's not always easy.

"We had some greenhouses collapse maybe 20 years ago under the heavy snow like we had this year."

He said family is what gets you through the tough times, but the work is not without its reward.

"Opening the door when it's full of Easter lilies in the spring and the scent that you get in your nose is just, that's something that I'll remember for a long time," he said.

To celebrate their 100 years of business, each month people can sign up to win a giveaway prize. This month's prize is a $100 garden gift card. There will also be an ice cream social at the end of June.


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