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Family Runs Local Business for 75 Years


1938, the year when John Noel made a black and white concept come to color.

"John Noel started the company in 1938," Home Insulation Company owner Kevin Noel said. "That's before insulation was extremely necessary."

John's son Kevin Noel said his dad was a people person, just trying to sell a new concept at the time called home insulation in the 60s and 70s.

"He would spot a farm house with hay bails pushed up against the foundation to try to keep the home warm," Kevin Noel said. "He'd stop in and knock on the door and introduce himself. Quite a few times he would turn that into a project."

Family still remains foundation for this Central Wisconsin company.

Kevin has owned Home Insulation Company in Rothschild since the 80s, and he said home insulation has changed over the years.

"When I first took over the company, we would go visit a house and inspect the attic and the basement and certain details of the house. We'd be able to say to that homeowner, 'I think that I can save you some money. I think if we add some insulation here ... we can make a difference in comfort and the fuel bill," Kevin Noel said. "Today, we have all sorts of technology that can determine where insulation needs to take place."

One thing that hasn't changed in this 75-year-old company is that it's family run and will continue to be.

"I'm generally the person that comes to the home and visits with homeowners and gives them a visual evaluation on what upgrades they can make to their insulation," Bennett Noel, Kevin's son said.

Kevin's son is next in line to take over the business in the future, but keeps it running in the meantime.

"I find myself crawling through attics, finding penetration through attics and generally take my cell phone in there and take pictures," Bennett Noel said. "I show the homeowner what I find."

Bennett Noel also does sales and helps customers determine cold spots in their home with new technology such as heat detecting cameras.

Technology is one of the main differences since John Noel started home insulation, but it's family that remains the same.

"He (John Noel) just like people," Kevin Noel said. "It was his passion to sell insulation and make improvements in peoples homes."


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