Colorado Launches Campaign to Marijuana Impaired Drivers

By: Associated Press Email
By: Associated Press Email

DENVER (AP) -- Colorado, where recreational marijuana is legal, is now trying to combat stoned driving in the state.

The Colorado Department of Transportation has come out with a $1 million ad campaign called "Drive High, Get a DUI," which reminds drivers that pot should be treated like alcohol.

One ad shows a spaced-out basketball player at the foul line in a playground, endlessly dribbling while his teammates wait in frustration.

Another ad shows a middle-aged man who hangs a flat-screen TV and celebrates with some tortilla chips and salsa, only to see the TV crash to the floor and shatter.

Bob Ticer, the chairman of Colorado's Interagency Task Force on Drunk Driving, says, "Enforcement is very important when it comes to impaired driving, but education is equally important."

The Colorado State Patrol says since January, about one-half of all the impaired drivers stopped in the state had smoked marijuana.


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