Larger stores in Steven Point will soon be allowed to market and sell alcohol anywhere in their store.
The City Council approved the ordinance Monday on a 7-4 vote.
the change is meant to help sales by allowing stores to market items like beer and brats together in one place. Right now, stores like Trigs and Copps have to limit their alcohol displays and sales to separate department in the store.
Under the new ordinance, the store would have to be at least 15,000 square feet to benefit from the new rule. A move Stevens Point Mayor Andrew Halverson says was strategic.
"We really do view convenience stores a little bit differently. Normally its heavy on vehicular traffic. It's a very tight and small environment within a convenience store so that's when we start to worry about theft, we worry about underage issues," Mayor Halverson explains. "Here, within a grocery store, the video surveillance systems are very extensive, but they also have policies that when anyone goes through any checkout lanes, of course, their ID'ed."
While some City Council members remained concerned about the ordinance making it easier for people to impulse buy, retailers tell NewsChannel 7 they don't think the rule change will increase liquor sales only the sale of items marketed with the alcohol.
The change is expected to be made this Saturday.
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