The farmers' markets in Stevens Point and Wisconsin Rapids are about to get a much busier. Today, Central Rivers Farmshed brought EBT back to the Wisconsin Rapids Farmers' Market.
It's a program that allows people who use EBT or FoodShare to exchange the money on their card for wooden tokens. The tokens can then be used like cash at any participating vendor to buy healthy foods.
Daniel Mielke, owner of Mielke's Farm, said he's been selling produce at the farmers' market for almost five years now. "The EBT program is a fantastic addition to the farmers market. It's really helped us a lot in regards to bringing more customers to us."
"It's a great way to get new people down to the market," said Krista Engelhardt, the Farmshed coordinator, "We know when we offer Double Value days that the number of people that come down to the market is at least doubled."
Double Value days will be offered for EBT customers on the first Saturday of every month; starting in July. This means the Central City Credit Union will match one transaction per customer up to $10.
The goal is to make healthy foods affordable to low-income families. The program will run every Saturday starting this weekend in Stevens Point, and Thursdays in Wisconsin Rapids.