Burger King Menu Expansion Targets Families

By: WSAW Staff
By: WSAW Staff

Next time you go to Burger King, the menu will look a lot different.

There are now ten new items, marking the biggest menu expansion since the chain opened its doors in 1954.

You'll find healthier options, things like salads topped with apples and cranberries, smoothies, snack wraps and even made-to-order frappes.

This latest re-vamp is part of a move away from targeting young, hungry guys and towards moms, families and baby boomers.


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