Badger State Games Bring Economic Boost

By: Ali Ingersoll Email
By: Ali Ingersoll Email

The Badger State Games give our local businesses a big boost and all those out of town visitors put extra money into our economy.

"The winter games provide a little over a million dollars of economic impact for the Wausau area," says Richard Barrett who is the Director of Sales for the Wausau Central Wisconsin Visitors Bureau.

Barrett says over 1,500 people will visit the area during the three weekends the games take place.

"We do see more skiers when there are events in town," says Vicki Baumann, the General Manager at Granite Peak. "The racers come and their families come along to watch them."

"We are completely booked," says Tammy Parker, who is the Manager at the Rib Mountain Inn.

Visitors to Wausau are looking for things unique to our area so they can get the true central Wisconsin experience.

"Well over in Door county, they serve cherry french toast and over here they serve cranberry french toast," says Dale Thorson, who is visiting from Door County.

Businesses see people who visit for weekends coming back to the area after to experience more aspects unique to central Wisconsin.

"The Badger State Games, the Stomp the Swamp Snow Shoe Race and Special Olympics all bring a group of people to the area - some which have not been here before," says Ken Krueger, the Operations Superintendent for Wausau Marathon County Park Recreation Forestery Department. "A lot of them do return for future visits."

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