Aveda Corp. Founder Horst Rechelbacher Dies at 72

By: Associated Press Email
By: Associated Press Email
The founder of beauty-products company Aveda Corp. has died at his Wisconsin home.

MGN Online

OSCEOLA, Wis. (AP) -- The founder of beauty-products company Aveda Corp. has died at his Wisconsin home.

A notice posted on the company's website says Horst Rechelbacher died in Osceola on Saturday after an illness. He was 72.

Rechelbacher was an Austrian immigrant who founded the Minneapolis-based company in 1978. He started with one salon before turning it into a larger company that he eventually sold to Estee Lauder Cos. for $300 million.

Aveda sells hair- and skin-care products for men and women.

Aveda Global President Dominique Conseil says Rechelbacher will be remembered for his vision and leadership. In a statement, Conseil says he brought holistic beauty to the industry, "connecting hair, face and body as one."

Rechelbacher was diagnosed with pancreatic cancer in 2011.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Questions may be sent to comments@wsaw.com.
Please provide detailed information.
All comments must adhere to the WSAW.com discussion rules.

powered by Disqus
WSAW-TV 1114 Grand Ave. Wausau, WI 54403
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 245768821 - wsaw.com/a?a=245768821