We hear time and time again about heroin destroys lives right here in our community. To fight this growing problem, Attorney General J.B. Van Hollen started a new statewide campaign focusing on prevention.
It's called "The Fly Effect" and it gives former users, as well as their parents, an opportunity to share personal stories that illustrate the impact of heroin.
"We can beat our children and young adults over the head with information about don't do this, don't do that, and we all know they have a tendency to tune us out," explained Van Hollen, "but we've got great marketing professionals in this world who know how to reach out to our kids and reach out to them, we certainly know that from a lot of other things happening in our society, let's use those same experts to find a way to get the message about heroin to them."
Because of our community's proactive approach, the Attorney General has given the Wausau Police Department a $25,000 grant to further implement their multi-disciplinary approach to fighting heroin.
Wausau Police Chief Jeff Hardel says the money will be used for educational purposes to teach our young generation about the dangers of starting drug abuse. He hopes the grant money will lead to more people getting involved in fighting the epidemic.
"My hope is that we are able to gather enough help from the community, that we can prevent this from spreading," said Hardel, "and really start working on those people that are impacting our community by selling drugs to our residents."
Chief Hardel says heroin is the number one drug his officers see on the streets of Wausau.
If you'd like to check out the new campaign, Click Here
Or visit the Pushback Against Drug Abuse website.
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