A sweet, young and local entrepreneur is frosting her future one cupcake at a time.
Glitter runs through a driven 21-year-old cupcake entrepreneur.
"This one is my favorite," Cassie Sweet said. "It's so sparkly."
Glitter also tops her product.
"I always say I sparkle after i'm done making them," Sweet said. "You sparkle after you're done eating them because they all have sparkles on them."
Home schooled Cassie Sweet, yes, ironically, her last name really is "Sweet," and she opened iSparkle, a cupcake store, in February 2012. Sweet bakes 200 cupcakes a day, starting at 6 a.m. every day.
"It's been super steady every single day," Sweet said. "I pretty much sell out of all of my cupcakes."
Sweet also makes cake pops at iSparkle. To make a cake pop, she takes a frosting cake batter, mushes it into a ball, takes a stick, dunks it in chocolate, pushes it halfway through the ball of batter, lets the chocolate dry, dunks the cake pop ball in the chocolate again, sets it down and dusts it of course with her signature glitter.
Her signature glitter isn't the only thing that sets her apart.
"I usually make the frosting and put the sprinkles on," Cassie's sister Falecia Sweet said. "That's all I'm allowed to do."
Glitter runs deep in the dough, but family support stems from the heart, from borrowing start up cash from her family, to her sister helping everyday in the store for free.
"I do it for free because she's my sister," Falecia said. "She needs me."
Whether you need one of her more than 72-flavored unique $2 cakes, or if she needs more supplies, you can count on Cassie.
"I make a maple bacon one," Cassie said. "It's like eating breakfast in a cupcake."
Cassie Sweet makes a cake that's taste isn't leaving Wisconsin's mouth any time soon, and her passion shines brighter than her product.
"You don't feel as bad eating a small cupcake than a huge cake," Cassie said.
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