After spending a day in the fields with the harvesters, not to mention wading around in the water with millions of cranberries, it's clear why harvesters are working hard to push out the product at this time of year.
Today, Americans consume 400 million pounds of cranberries a year, according to Ocean Spray, and the Brown family is keeping up now that it's harvest season.
Mary Brown, owner of Glacial Lake Cranberries in Wisconsin Rapids, Wis. has been working with the red, tart fruit for 30 years.
"This is Glacial Lake Cranberries," Brown said. "It's on the northern shore of what used to be Glacial Lake Wisconsin."
She said since the area they raise the berries is placed in lower land, the temperature gets to be more frigid.
"It's always 10 degrees colder out here than it is in town," Brown said.
Frank Neve, a longtime family friend of the Browns, helps them care for the land and the berries.
"Harvests usually last from since late September to the first week in November," Neve said.
The Browns have 6,000 acres total of land, and about 3,000 is reservoir that supports 330 acres in cranberry production.
"Most people think they (cranberries) are grown on trees," Neve said. "But, they grow on vines low to the ground."
Brown said the family is celebrating its 140th commercial production this year, and they wouldn't be able to make it year to year without the workers pushing through the harvest months working long hours and overnight shifts to prevent frost to the crop.
"We'll flood the beds up," Brown said. "Since berries have little air pockets in them, that's why they pop. That's why they float. That's why they bounce."
Jim Anderson decided to help with harvest season this year, and it's his first one.
"The amount of cranberries they have this year is, what they're saying, is a lot more work than last year," Anderson said.
The workers keep the process going with berries and flooded waters up to their waists.
"Working is slow and tough," Anderson said. "It's like pheasant hunting, but in a swamp. It's hard on your legs."
Even though millions of berries float on top of the waters, the process for one month of harvest is worth it to the Brown family.
"A rake will go through and gently comb the berries off the vines," Brown said. "Then we raise the water up, so the berries float freely above the vines. We corral them in one area, and that's what the yellow boom is that you see. We'll then direct that into an elevator and into a truck."
Brown said that their berries are then shipped out and used in berry concentrate for other products.
"This time of year, the berries are ripe and ready to come off the vine," Brown said. "Kind of like an apple wanting to fall from the tree."
Only about four thousand go into one gallon of juice you pick up from the store according to Ocean Spray.
If you want to get a taste of the bitter berries, Cranberry Fest kicks off in Eagle River Oct. 5-6 at the Vilas County Fair Grounds.
Enter Zip Code for Custom Weather