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Updated: 8:44 AM Mar 19, 2010
Ocean Spray to Feature Wis. Cranberry Farmers on Product Labels
Jim Bible has been growing cranberries for nearly 3 decades.
He says it's a unique way to make a living. His story along with his face will be on the labels of Ocean Spray juice bottles soon.
Posted: 8:43 AM Mar 19, 2010Reporter: WSAW Staff |
Jim Bible, Cranberry Farmer from Black River Falls, WI
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Jim Bible has been growing cranberries for nearly 3 decades.
He says it's a unique way to make a living. His story along with his face will be on the labels of Ocean Spray juice bottles soon.
Bible says, "I think a lot of people don't realize ocean spray is grower owned and a lot of them think is it's a big corporation."
Bible says about 500 growers own the co-op and about 120 of them are here in Wisconsin. According to the Wisconsin Cranberry Growers Association the cranberry industry is the state's number one fruit crop.
It says the crop puts almost $350 million-dollars a year into the state's economy.
Bible says he's excited that Ocean Spray is doing something unique with the products on the shelves, "people will understand more about the business, that it's a family business and there passed down through the generations they feel the heart of ocean spray is the grower owners."
The company even sent him a preview of what's going to be showing up on the label.
"It's going to help, my business is Ocean Spray we're a grower owner and that where all my berries go and that's why I did it," he added.
While Bible says the new label will be good for business, he's not sure it'll make him famous. "It will be funny, I bet I can even take a bottle look at it and show somebody passing by and they'll say no that's not you," he laughed.
To see the labels and see the families from Black River Falls, Tomah and Wisconsin Rapids, Click Here
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