Hefko Pool in Marshfield was built 70 years ago. It underwent a renovation in 1974, but it still lacks the features of modern aquatic centers and water parks, and that's having an effect on attendance.
"Since I've been here in 1990 I can't remember us breaking even. We've always been at a deficit," says Kelly Cassidy, Marshfield Parks and Recreation Supervisor.
It doesn't seem like it on nice summer days, but attendance at the pool has dipped significantly from where it was 20 years ago. The weather in north central Wisconsin is certainly not always ideal for taking a dip, but officials don't think that's Hefko's biggest problem.
"I think over the last 10 years aquatic centers have become big. Water parks have become big. People are taking their kids and going elsewhere to have more amenities," Cassidy says.
But not everyone is looking for something bigger and better. Kris Bauer is a lifelong Marshfield resident and she says her kids don't need a giant water park to have fun.
"They like it when they get to it, but they're happy just to come here," she says.
The city has done studies as to where would be the best place to build a new pool or aquatic center, but other priorities take precedence for the time being. Their main concern right now is a new fire station for Marshfield.