The controversy over birth control coverage is getting a new sales pitch. Advocates say if an employer pays for contraceptive benefits, it could actually save their bottom line.
As they battle the rising costs of health care, about 50 percent of businesses in Wisconsin do not include birth control in their benefits package.
According to a study by Wisconsin Family Planning, that leaves many workers who cannot afford it on their own, to skip birth control altogether. Unintended pregnancies then have a big impact on personnel costs for the employer.
Wisconsin Family Planning has been presenting its plan and analysis to business leaders in seven counties in North Central Wisconsin.