With Memorial Day only one week off and gas prices at record high levels, you'd think those in the travel industry would be a little nervous.
But after staying off the highways a year ago, travelers are back in record numbers despite gas costing fifty more cents per gallon.
Last May, a gallon of gas went for about $1,50 in Wisconsin. Now, the state average is approaching $2.10. Wisconsin AAA says last year the Iraq war and the poor economy kept people off the roads.
Little has changed in those regards, but AAA says people have simply ignored the problems this year and gone back to vacationing, and travel-related businesses in central Wisconsin says they're already feeling the affects.
"I would characterize it as to be very well, very good for our business. Probably better than last summer," said Vicki Davis, Plaza Hotel General Manager.
AAA estimates nearly 40 million people will travel this holiday weekend and 85 percent are expected to drive.