After a record year for traffic deaths in 2003, the numbers are already adding up fast in the new year.
According to the Wisconsin State Patrol, 834 people died in traffic accidents on Wisconsin roads last year.
Already in the first three days of 2004, there have been 15 deaths.
"2004 is starting off also being high," said state trooper Jeff Liethen. "The last I looked at the statistics, it looked like they were going on the rise again, and people really need to pay attention to that."
Liethen says the top three factors in accident deaths are excessive speed, not wearing a seatbelt and driving drunk. He says officers are out looking to crack down on all three of those offenses.