A Rhinelander native is taking the wraps off a new website that will deliver everyday essentials right to your door, at prices it claims will beat local stores.

Brian Wiegand, co-founder of www.alice.com says the site will comparison shop for goods like toilet paper and deodorant.

Wiegand says It will then find a coupon if ones available, before shipping the goods to your door for free.

The 40 year old says the majority of items sell for 20 to 30 percent cheaper than other 'well known' stores.

The Madison based company is the 4th Wiegand has co-founded.

His last company was purchased by microsoft for more than
$15 million dollars back in 2006.