Dozens of people are driving around Wisconsin Rapids on cheap tankfuls of gas today, after a computer error gave away hundreds of gallons which were priced at $3.43 for only 34 cents a gallon.
And while that may sound like a bargain, it cost the station's owner heavily, which begs the question, was it ethical for people to take advantage of the error?
Mark Brown, a Professor of Philosophy at UW Marathon County says it depends on which way you look at it.
Since we are in a free market economy, Brown says it's the consumer's right to look for the best price, and it's the store owner's job to make sure his pricing mechanism is working correctly.
But on an ethical level, he says it may be a different story.
Professor Brown says, "It is the personal responsibility of people who are living in the same community to not take advantage of their fellow community members."
And while the gas station owner is treating the situation as a bonus for everyone who stopped in Monday, they have to know that it has cost him thousands of dollars.
We also spoke with a cashier there who is working today, and he says as of yet not one person has come in to pay back the difference.