On the outside of the bright, white concession stand waits sweet little faces, but on the inside are two co-partners who've transformed it from a run-down 1966 Chevy truck into a sweet addition for families to enjoy anywhere they're welcomed.
For the last consecutive weekends, Wilke's Dairy Farm has been their home, and in between the farm and their everyday jobs, SNOW TO GO co-owners Keith Schemenauer and Sandy Emmrick bring their transformed stand to local parties.
"When we got the truck, it needed a little bit, well, a little bit of loving care," Emmrick said.
Schemenauer and Emmrick said they bought the truck online on craigslist for $3,600 a couple years ago and have put about $3,000 into it to revamp it for other families, and also their own. They wanted to create an easy summer job for their kids so they could learn how to work with money and business functions.
"She (Emmrick) wanted to do it mainly for her kids to learn how to count money," Schemenauer said, "to learn a business."
Not only was the transformation drastic, it only took Schemenauer 30 days from start to finish the truck's face lift.
"He started to sand, scrape and polish," Emmrick said. "Within 30 days straight he had this thing (the truck) looking amazing."
The owners said business has been getting better and better, and they're booked for grinding ice and making cotton candy at birthday parties around central Wisconsin.
The owners said one of the favorite items at SNOW TO GO is of course the snow cone.
Even though the 12 foot by 7 foot truck comes from a humble beginning, the owners said the money put into transforming it is worth it because it's taught their kids how to work with money and how a business runs, and it's fun to serve the children.
"It's mainly for the kids," Schemenauer said.
If you're interested in SNOW TO GO's services, contact "Snow Cone Sandy" & "Squeak" at 715-573-8060.
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