Schlitz, One of World's Most Popular Beers, Attempts Comeback

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Updated: 12:53 PM Jun 25, 2008 Schlitz, One of World's Most Popular Beers, Attempts Comeback The beer that made Milwaukee famous is making a return. Schlitz Beer announced Tuesday that it is once again brewing its 1960s-era formula. Posted: 11:44 AM Jun 25, 2008 Reporter: WSAW Staff

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The beer that made Milwaukee famous is making a return. Schlitz Beer announced Tuesday that it is once again brewing its 1960s-era formula.

Schlitz used to be one of the most famous beers in the world, but fell into disfavor because its recipe changed.

The brand is now owned by Pabst. The company is hoping baby boomers will remember the old version and will buy the updated one.

The first tasting was held at a Milwaukee restaurant Tuesday.

Latest Comments

Posted by: Ronald Location: NEW JERSEY on Aug 2, 2008 at 08:11 PM

A GREAT BEER IN THE GOOD OLD DAYS I WOULD BUY IT AGAIN.IT HAD FLAVOR LIKE BEER SHOULD HAVE.SCHLITZ PLEASE COME BACK TO NEW JERSEY
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Posted by: Gene Location: Wilmington NC on Jul 15, 2008 at 03:21 PM

Amen. I was a loyal Schlitz drinker and can't wait to get it back.
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