Deanna Favre: The Story Behind the Pink Green Bay Packer Caps

By: Susan Ramsett
By: Susan Ramsett

Deanna detected that cancer in its early stages by doing regular breast self-exams. It's something she says probably saved her life, and she's hoping her story will help others do the same.

Recently, Susan Ramsett had the honor of sitting down with Deanna to talk about her efforts in fighting the disease.

With a focus on some little pink hats that are causing a big stir, a partnership between the Packers and American Family Insurance that has many fans looking "pretty in pink."

"So many people are touched by this disease and I think it's so important to try to eradicate it. So anything I can do but the pink hats were definitely a big step toward doing that."

Since Deanna Favre was diagnosed with breast cancer in October of 2004, pink Packer caps have been flying off the shelves. They sell for $15 with $5 of that going to charity.

Kate Hogan the director, of the Packers Pro Shop at Lambeau Field says, "Sales have been great. We're trickling through the last of our hats and we know we'll sell 210,000 when we're done and we're right at the end of that. It means $1,050,000 for charity which we'll share with 12 different charities statewide."

Some of that money will help women right here in our part of Wisconsin since Marshfield Clinic's mobile mammogram program is one of the 12 charities chosen.

"This year their mobile clinic was booked almost every day of the year, so they're going to use the money to buy a second unit and we think that's wonderful, so they can reach out to more women in North Central and Central Wisconsin to help with the discovery and prevention of breast cancer."

Kate had the ball already rolling on the pink cap project before Deanna was diagnosed with breast cancer. But with the Favres lending their support, sales really took off.

"You go to the games now and see a sea of pink hats, which is in large part a show of support for you and your family. How does it make you feel when you see that?”

“You know, it really also makes you aware of how touched we all are by this disease. One in seven women will have breast cancer."

Deanna Favre goes on to say, "I was very touched that so many people responded. But I do believe it's because everybody who bought a pink hat was in fact touched by the disease as well."

While the limited supply of pink caps is dwindling, they will no doubt be proudly worn by Packer fans for years to come. And if they buy Deanna’s message of fighting breast cancer through early detection, their value could last a lifetime.

Visit their foundation at, and for more information, e-mail

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